Shop
SAINT-ÉTIENNE MÉTROPOLE TOURIST OFFICE TESTS A NEW CONCEPT
The Tourist Office shop has become Le Magasin Saint-Étienne Hors Cadre. Around here, we love honouring those who make up the richness of our region and we use them to help you discover the area. That’s why we’ve enlisted the help of a host of local producers, designers and craftspeople to bring you 100% local products and help you discover our region in our own way.
As you stroll through Le Magasin, you’ll discover a sample of local talent grouped around 3 themes:
Gourmet: where you can try out local food products.
Dapper: dress to the nines with local designers.
Exploratory: let yourself be surprised by activities off the beaten track.
Now it’s up to you to make your choice! And if you’re not satisfied, this is just a small selection of our region’s top products. So don’t hesitate to push open the doors of the local designer boutiques, which still have many nuggets to reveal to you.
By moving, the Saint-Chamond office (9 rue Ventefol, 42400,Saint-Chamond) wanted to enlarge its shop area, enabling it to offer Le Magasin Saint-Étienne Hors Cadre as it does in Saint-Etienne. What makes it special? The majority of its products are Made In Pilat!
Explore the three worlds
- Gourmet World:
A world dedicated to local producers. Here you will find a selection of regional wines recommended by our wine merchants, delicacies from local chocolatiers, confectioners, and coffee roasters. You can also enjoy a selection of terrines, rillettes, beers, and much more! Through these products, you can discover the Saint-Étienne region in a different way, giving you plenty of reasons to explore it far and wide. - Pimpant Universe:
Style matters too! And even more so when it reflects the spirit of Saint-Étienne, my friend! Whether you’re into hoodies, girly fanny packs, or fun socks, you’re sure to find something you love in our Pimpant section.
And that’s not all: here, you can also pamper and style your home. Decor enthusiasts won’t be disappointed!
✅ Designer items by local creators? We’ve got them!
✅ Decorative posters 100% made locally? We’ve got those too!
✅ Costume jewelry from local boutiques? Of course we’ve got it!
And that’s just the beginning: you’ll discover lots of other decorative gems that are sure to charm you.
- Explorer Universe:
This universe is dedicated to young and old alike. Why not try one of the board games designed in the Loire region? Perhaps you don’t feel like racking your brains, in which case we suggest you prepare your
A range of exclusive products
A range of exclusive products
Every year for the holiday season, we pull out all the stops with a new range that is 100% SAINT-ÉTIENNE HORS CADRE! Designed by the Tourist Office team and produced with local partners, these items reflect the DNA of our region: creativity, sincerity, and responsibility.
Our other ranges Saint-Étienne Hors Cadre Some of our favorites:
- Our ingenious Loupiotte, inspired by miners’ lamps, perfect for lighting up your evenings (in partnership with Tôlerie Forézienne). Available in four colors: copper, white, green, and black.
- Our “Verts à pied” glasses, colored after the neighborhoods of Sainté, accompanied by matching coasters to toast to the health of Sainté!
Our alcoholic and non-alcoholic cocktails: Sainté Story and Mojito du Pilat, created in collaboration with Joseph Trotta, a mixologist from Saint-Étienne and French cocktail champion.This year, these must-have creations are back in our store, along with a few new additions to the “Verts à pied” collection. We look forward to seeing you in the store to discover them.
HAVE WE INSPIRED YOU TO PUSH OPEN THE SHOP DOOR?
Whether you’re on foot, by car or by tram, the address is 16 Avenue de la Libération in Saint-Etienne.
By car
Just enter the GPS coordinates and off you go!
Latitude 45.4372331
Longitude 4.392967
On foot from Châteaucreux station
It takes around ten minutes, follow the directions below and you’re off.
Head northwest on Esplanade de France toward Avenue Denfert Rochereau 9 m
Turn left at Avenue Denfert Rochereau 350 m
Turn left at Rue de Sorbiers 100 m
Turn right at Rue des Alliés 170 m
Continue on Avenue de la Libération, the shop is located at 16 Avenue de la Libération.
You can’t miss it, the flashy green window catches the eye!
If you’re in another part of town, don’t worry, use Mappy or ViaMichelin or another clever tool to calculate your route.
By tram from Châteaucreux station
Don’t feel like walking? Then take the tram out of the station.
You have 2 options: the T2 or the T3
Take the T2
CITÉ DU DESIGN <> CHATEAUCREUX GARE To Cité du design
Get off at the Jean Moulin stop
The Saint-Etienne Hors Cadre shop is round the corner, and the green window will catch your eye for sure.
Or take the T3
HOPITAL NORD/TERRASSE <> BELLEVUE Towards Bellevue
Get off at Jean Moulin
If you’re not at Châteaucreux station, don’t worry, the STAS website will give you all the information you need to travel by tram or bus, here.
